scattergrams
Look at other dictionaries:
scattergram — scattergrams … Dictionary of sociology
Quantitative marketing research — is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and… … Wikipedia
scatter diagrams — Sometimes referred to as ‘scattergrams’, these are two dimensional representations of the relationship between pairs of variables , achieved by plotting each individual case on a graph as in the hypothetical example shown below. The diagram thus… … Dictionary of sociology
